Degree of influence
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Payments
Social Media
Education
E-Commerce
Catalytic ability
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Payments
Social Media
Education
E-commerce
Impact on Others
Action
Decision
Impact on Perception
User Reaction
The immediate effect of the platform's response on the user's emotions.
Platform Response
The digital platform's response to the user's action.
User Resilience
The user's perception of their ability to tolerate the risks of using the digital platform, should existing safeguards be inadequate.
Care System
The user's perception of factors that create protective boundaries for safe exploration and from the risks of using the digital platform.
Platform Value
The user's perception of the digital platform's ability to meet their particular needs and desires.
Access to Platform
The extent to which the user’s access to the digital platform meets their needs and desires.
Discovery of Platform
The user’s awareness of digital platforms that could meet their needs and desires.
User Dexterity
The extent to which the user comfortably use the digital platform for their needs and desires.
Impact on Perception
Impact on Ability
Overview
GUIDED MODE
EXPLORE MODE
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The ontology of digital trust is a knowledge system that captures the negotiations of trust between user and digital platform. Emerging from our work on women’s digital decision-making, it adopts a user-first approach to understanding trust, nuancing traditionally techno-centric conceptualizations.
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