Trust-o-Meter
Trust-o-Meter
Trust-o-Meter
Do Women Trust Your Platform?
Do Women Trust Your Platform?
Do Women Trust Your Platform?
The trust-o-meter is based on two years of research and analysis to unbundle women's trust in digital platforms. With the lens of human-centered design, we conducted field work in urban and rural locations across four Indian states. Our sample comprised women between 12-50 years of age from low-income and marginalised households. This included formally-employed and home-based workers, school-going adolescents and college students, as well as intermediaries who act as critical service delivery touch-points for their communities.
Understanding and designing for their online experiences is critical to increasing trust in and adoption of digital platforms. Our approach focuses on the entire trust life-cycle: building, maintenance and repair. This ensures platforms are used beyond just initial download and discovery, that they are designed for sustained and meaningful use.
CLICK TO LEARN MORE
Click the use-case you are interested in understand trust within your platform and go through our short questionnaire on three main stages of a trust life-cycle. At the end, you’ll get your result and more information how to design for greater trust in your platform.
The trust-o-meter is based on two years of research and analysis to unbundle women's trust in digital platforms. With the lens of human-centered design, we conducted field work in urban and rural locations across four Indian states. Our sample comprised women between 12-50 years of age from low-income and marginalised households. This included formally-employed and home-based workers, school-going adolescents and college students, as well as intermediaries who act as critical service delivery touch-points for their communities.
Understanding and designing for their online experiences is critical to increasing trust in and adoption of digital platforms. Our approach focuses on the entire trust life-cycle: building, maintenance and repair. This ensures platforms are used beyond just initial download and discovery, that they are designed for sustained and meaningful use.
CLICK TO LEARN MORE
Click the use-case you are interested in understand trust within your platform and go through our short questionnaire on three main stages of a trust life-cycle. At the end, you’ll get your result and more information how to design for greater trust in your platform.
The trust-o-meter is based on two years of research and analysis to unbundle women's trust in digital platforms. With the lens of human-centered design, we conducted field work in urban and rural locations across four Indian states. Our sample comprised women between 12-50 years of age from low-income and marginalised households. This included formally-employed and home-based workers, school-going adolescents and college students, as well as intermediaries who act as critical service delivery touch-points for their communities.
Understanding and designing for their online experiences is critical to increasing trust in and adoption of digital platforms. Our approach focuses on the entire trust life-cycle: building, maintenance and repair. This ensures platforms are used beyond just initial download and discovery, that they are designed for sustained and meaningful use.
CLICK TO LEARN MORE
Click the use-case you are interested in understand trust within your platform and go through our short questionnaire on three main stages of a trust life-cycle. At the end, you’ll get your result and more information how to design for greater trust in your platform.
The trust-o-meter is based on two years of research and analysis to unbundle women's trust in digital platforms. With the lens of human-centered design, we conducted field work in urban and rural locations across four Indian states. Our sample comprised women between 12-50 years of age from low-income and marginalised households. This included formally-employed and home-based workers, school-going adolescents and college students, as well as intermediaries who act as critical service delivery touch-points for their communities.
Understanding and designing for their online experiences is critical to increasing trust in and adoption of digital platforms. Our approach focuses on the entire trust life-cycle: building, maintenance and repair. This ensures platforms are used beyond just initial download and discovery, that they are designed for sustained and meaningful use.
CLICK TO LEARN MORE
Click the use-case you are interested in understand trust within your platform and go through our short questionnaire on three main stages of a trust life-cycle. At the end, you’ll get your result and more information how to design for greater trust in your platform.
Aapti Institute
37, Aga Abbas Ali Rd, Halasuru Yellappa Chetty Layout, Sivanchetti Gardens, Bengaluru, Karnataka 560042
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5 India License.View a copy of this license at creativecommons.org/licenses/by-nc-sa/2.5/in/
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© 2025 Aapti Institute. All rights reserved.
Aapti Institute
37, Aga Abbas Ali Rd, Halasuru Yellappa Chetty Layout, Sivanchetti Gardens, Bengaluru, Karnataka 560042
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5 India License.View a copy of this license at creativecommons.org/licenses/by-nc-sa/2.5/in/
Write to us at
Follow us
© 2025 Aapti Institute. All rights reserved.
Aapti Institute
37, Aga Abbas Ali Rd, Halasuru Yellappa Chetty Layout, Sivanchetti Gardens, Bengaluru, Karnataka 560042
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5 India License.View a copy of this license at creativecommons.org/licenses/by-nc-sa/2.5/in/
Write to us at
Follow us
© 2025 Aapti Institute. All rights reserved.
Aapti Institute
37, Aga Abbas Ali Rd, Halasuru Yellappa Chetty Layout, Sivanchetti Gardens, Bengaluru, Karnataka 560042
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5 India License.View a copy of this license at creativecommons.org/licenses/by-nc-sa/2.5/in/
Write to us at
Follow us
© 2025 Aapti Institute. All rights reserved.